FUKUBISUI
Having suffered from various skin problems such as allergies, sensitive skin, and atopic dermatitis, I thought, "I wish there was something like this."
A comprehensive cosmetics brand for modern women who suffer from sensitive skin.
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季節のおすすめ
Recommended items

When your skin is not feeling well
It has helped 1.7 million people with skin problems so far.
Try the FUKUBISUI series
24 solar terms

春分の日は、二十四節気のひとつ。 一年のうちで昼夜の長さがほぼ同じになる日を言います。 春分の日がくるといよいよ春だなぁと感じますよね。 天文学でも春分の日が春の始まりとして分類されていて、 この日から春の暖かさを実感できるようになっていきます。 また、春分の日は国民の祝日でもありますね。 祝日とは「国民こぞって祝い、感謝し、又は記念する日」であり、 春分の日は、昼夜の長さが等しく、「自...

二十四節気の中の「啓蟄(けいちつ)」。 春の季語としても使われ、3月6日頃~3月20日頃にあたります。 啓には「開く」「開放する」などの意味があり、蟄には「虫などが土の中に隠れて閉じこもる」という意味があり、「冬ごもりをしていた虫たちが土の中から出てくる頃」という意味で、冬ごもりをしていた虫たちが活動を開始する頃を表すそうです。 春を感じた土の中の虫や、冬眠していた生き物たちが続々と動...

季節の移り変わりの小さな変化を美しい言葉で表した「二十四節気」。二十四節気とは、太陽が地球を一周する日数を二十四等分し、それぞれの期間に季節の変化を表す名前をつけた「こよみ」です。一年の季節の移り変わりをわかりやすくするために紀元前の中国で生まれたとか。それぞれの語意を知ることで、より季節を感じることができます。 二十四節気(にじゅうしせっき)において、春の始まりであり、1年の始まりとされる...
Grandma's Wisdom Box
Introducing some old-fashioned wisdom that will be useful in your daily life
Introducing the FUKUBISUI series
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FUKUBISUI Column

日に日に寒さや乾燥が進んでいく季節。お肌にとっても過酷な季節。お肌は乾燥すると、敏感になったり、シミ・シワ・たるみなどの老化に繋がってしまいます。 本格的な乾燥シーズン到来に先回りして、今こそ冬の乾燥に負けないお肌の土台作りをしておきましょう。 用意していただきたいのが、生ごまオイル100%の「ごまオイル」。 FUKUBISUIのごまオイルは、生ごま100%。オイルは肌への浸透力が高いので、...

秋は抜け毛が増える季節。髪の美しさは“頭皮から”秋は、「抜け毛が多い」「ボリュームが減った気がする」――そんなヘアトラブルに関するお声をよくいただきます。実は秋は、一年の中でも抜け毛が増えやすい季節。夏の紫外線や汗によるダメージ、気温差による血行不良などで、頭皮の環境が不安定になりやすいのです。 髪は、年齢を映す大きな要素。ツヤとハリのある髪は、若々しさを印象づけます。だからこそ今こそ、根...

秋は美肌を育む季節 空気が澄み、秋の深まりを感じる季節になりました。肌は新しい季節に向けて生まれ変わるタイミングを迎えています。ここからが“美肌の育てどき”。 ですが、この時期は、まだまだ紫外線の強い日があったり、空気も乾いてきます。 乾燥が始まるこの時期こそ、保湿とエイジングケアを丁寧に重ね、「磨きをかける」ケアをしていきましょう! そこでおすすめしたいのが、FUKUBISUI パワーGセ...
FAQ
Frequently asked questions
Q. I understand that this is for sensitive skin, but does it not work for oily skin?
A. We have many products for oily skin and other skin that contains a lot of oil. When you have a lot of oil, you may think that you need to remove it thoroughly, but adult skin can also become dry at the same time, so moisturizing is also necessary. At FUKUBISUI, we value "water" and "Japanese plants," so we recommend our products, which thoroughly care for sebum and provide plenty of moisture with Japanese plants.
Q. My skin is so rough that I have to go to the dermatologist, and all lotions sting so I'm afraid to use them. Will it be okay?
A.It has been patch tested and allergy tested on people with sensitive skin.
(This does not mean that irritation will not occur in all people.)
The developer of this product developed it because he himself had sensitive skin that even tap water would cause irritation, and it is also recommended by dermatologists for sensitive skin, so you can rest assured. It is also popular with people who experience the same stinging sensation.
Q. Are Japanese plants different from organic plants?
A. Organic products can be irritating to sensitive skin. Therefore, at FUKUBISUI, we do not just stick to organic products, but we carefully select plants and use those that have as little negative effects on the skin as possible, while also creating products that are highly safe and can be used with confidence even on sensitive skin.
Q: Watery lotions don't really feel moisturizing. Do they really improve my skin?
A. This is a particular preference, and the skin has a structure that makes it easiest to absorb a "watery texture." Although thick types are highly moisturizing, they sit on top of the skin and do not absorb well, so they can be difficult to penetrate from the top of the skin. The role of lotion is to moisturize thoroughly and create a path for the skin to pass through. This makes it easier for the next cosmetic to be absorbed, bringing out the best in the next cosmetic.
Q: Is gift wrapping available?
A. Yes, we do accept gift wrapping. Simple wrapping (free of charge) is available. After adding the product to your cart, please write "Gift wrapping required" in the "Order Notes" section on the cart screen. Also, if you would like the sender's name to be displayed on the delivery note or shipping slip (delivery slip), please write the sender's information (name, address, phone number).
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Fukumi Water 500ml (with pump) [Free shipping]
A face and body lotion containing plant extracts such as mugwort, Japanese bamboo grass, and birch sap, which have long been used as medicinal herbs in Japan.
It prevents rough skin such as dryness, provides plenty of moisture, and prepares skin to be less prone to problems.































