FUKUBISUI
Having suffered from various skin problems such as allergies, sensitive skin, and atopic dermatitis, I thought, "I wish there was something like this."
A comprehensive cosmetics brand for modern women who suffer from sensitive skin.
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Seasonal Recommendations
Spring is a time of change in life, with many people starting school, moving to a new school, getting a job, transferring, moving, etc. Many people take this opportunity to buy new cosmetics or try out new skincare products for the first time.
Let's start with FUKUBISUI's number one popular lotion.
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When your skin is not feeling well
It has helped 1.7 million people with skin problems so far.
Try the FUKUBISUI series
At FUKUBISUI, we recommend skin care lines based on your skin condition.
Skin care kit for specific concerns
Your skin will always respond if you take care of it.
Be sure to take a little more care of your skin today.
24 solar terms

「夏疲れには、“冷え”対策がカギ」 暦の上では8月23日「処暑(しょしょ)」を迎えます。夏の厳しい暑さが和らぎ、少しずつ秋めいてくるこの時期。実は、体や肌に“夏の疲れ”が一気に出やすい頃でもあります。 冷房による乾燥、紫外線ダメージ、そして気温差による自律神経の乱れ。体調を崩してしまっている方もいらっしゃるのではないでしょうか。 この免疫力が下がってしまっている身体を無視してしまうと風邪...

立秋を迎えました。ここから気をつけていきたいのは、気づかないうちに蓄積する「夏の肌ダメージ」。 ・くすみ・日焼け・ごわつき・シミ・小じわ そのまま秋に突入すると、さらにトラブルが悪化しかねません。そんな今こそおすすめしたいのが、たっぷりの水分補給。暦の上では秋でも、暑さと紫外線、そしてクーラーによる乾燥はまだまだ続いています。 体には「水分と塩分補給」。美容を気にする私たちは、思った以上に水...

「一年で最も肌が疲れる季節。“大暑”の肌は、たっぷりの化粧水で救う。」 本格的な夏が始まる7月下旬。暦の上では「大暑」と呼ばれ、一年のうちでもっとも暑さが厳しい時期です。 この頃、私たちの肌は見た目以上に疲れています。 ☑汗や皮脂でテカるのに、なぜかつっぱる☑毛穴が目立ち、肌のごわつきも気になる☑なんとなく化粧ノリが悪く、肌が疲れて見える こんなお肌になっていませんか?これらの肌不調、実...
Grandma's Wisdom Box
Introducing some old-fashioned wisdom that will be useful in your daily life
Introducing the FUKUBISUI series
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FUKUBISUI Column

紫外線対策のキーは日焼け止めの塗り直し。 夏真っ盛り。まさに毎日が暑さと紫外線との闘いですね…。 この時期の紫外線対策のキーは「日焼け止めの塗り直し」。日焼け止めの効果を最大限に発揮させる使い方をマスターして夏を乗り切りましょう! まずは日焼け止めの正しい塗り方と順番をおさらい。 ☑日焼け止めはスキンケアの最後、化粧下地を塗る前に塗る☑顔に日焼け止めをムラなく広げる☑最後に首やデコルテ、...

税込7000円以上のお買い物でダイコンソープ(ミニサイズ)プレゼント中 プレゼントキャンペーンは数量限定、なくなり次第終了となります。 夏の肌を変えるカギは「洗うケア」でした。 汗ばむ季節がやってきましたね。「なんだかお肌がベタつく…」「毛穴が目立つ…」などと感じていませんか?そんなときこそ見直してほしいのが、“洗うケア”です。意外と見落としがちですが、しっかり洗えていな...

日差しの強い日が増えてきました。紫外線対策に気合を入れていただきたいシーズン到来です。 ご存じの通り、紫外線ダメージは肌の老化やしみ、生活習慣病など、さまざまなトラブルを招きます。 紫外線を浴びると、皮膚の細胞内に大量の活性酸素が発生し、肌の弾力やハリを保っているコラーゲンやエラスチンを破壊・変性してしまいます。これが肌のシワやたるみの原因となってしまいます。さらに活性酸素による皮膚細胞の...
FAQ
Frequently asked questions
Q. I understand that this is for sensitive skin, but does it not work for oily skin?
A. We have many products for oily skin and other skin that contains a lot of oil. When you have a lot of oil, you may think that you need to remove it thoroughly, but adult skin can also become dry at the same time, so moisturizing is also necessary. At FUKUBISUI, we value "water" and "Japanese plants," so we recommend our products, which thoroughly care for sebum and provide plenty of moisture with Japanese plants.
Q. My skin is so rough that I have to go to the dermatologist, and all lotions sting so I'm afraid to use them. Will it be okay?
A.It has been patch tested and allergy tested on people with sensitive skin.
(This does not mean that irritation will not occur in all people.)
The developer of this product developed it because he himself had sensitive skin that even tap water would cause irritation, and it is also recommended by dermatologists for sensitive skin, so you can rest assured. It is also popular with people who experience the same stinging sensation.
Q. Are Japanese plants different from organic plants?
A. Organic products can be irritating to sensitive skin. Therefore, at FUKUBISUI, we do not just stick to organic products, but we carefully select plants and use those that have as little negative effects on the skin as possible, while also creating products that are highly safe and can be used with confidence even on sensitive skin.
Q: Watery lotions don't really feel moisturizing. Do they really improve my skin?
A. This is a particular preference, and the skin has a structure that makes it easiest to absorb a "watery texture." Although thick types are highly moisturizing, they sit on top of the skin and do not absorb well, so they can be difficult to penetrate from the top of the skin. The role of lotion is to moisturize thoroughly and create a path for the skin to pass through. This makes it easier for the next cosmetic to be absorbed, bringing out the best in the next cosmetic.
Q: Is gift wrapping available?
A. Yes, we do accept gift wrapping. Simple wrapping (free of charge) is available. After adding the product to your cart, please write "Gift wrapping required" in the "Order Notes" section on the cart screen. Also, if you would like the sender's name to be displayed on the delivery note or shipping slip (delivery slip), please write the sender's information (name, address, phone number).
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Fukumi Water 500ml (with pump) [Free shipping]
A face and body lotion containing plant extracts such as mugwort, Japanese bamboo grass, and birch sap, which have long been used as medicinal herbs in Japan.
It prevents rough skin such as dryness, provides plenty of moisture, and prepares skin to be less prone to problems.