FUKUBISUI
Having suffered from various skin problems such as allergies, sensitive skin, and atopic dermatitis, I thought, "I wish there was something like this."
A comprehensive cosmetics brand for modern women who suffer from sensitive skin.
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Seasonal Recommendations
Spring is a time of change in life, with many people starting school, moving to a new school, getting a job, transferring, moving, etc. Many people take this opportunity to buy new cosmetics or try out new skincare products for the first time.
Let's start with FUKUBISUI's number one popular lotion.
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When your skin is not feeling well
It has helped 1.7 million people with skin problems so far.
Try the FUKUBISUI series
At FUKUBISUI, we recommend skin care lines based on your skin condition.
Skin care kit for specific concerns
Your skin will always respond if you take care of it.
Be sure to take a little more care of your skin today.
24 solar terms

冬至から始める、美容液習慣。肌を根本から整える 12月22日は「冬至」。 一年で最も夜が長く、ここから少しずつ光が戻っていく節目です。 東洋では冬至を、 「弱ったものが回復に向かう日」 「内側の力を蓄え始める日」 と考えてきました。 それは、まさにお肌にも当てはまるタイミング。 エイジングサインは“表面”ではなく“根本”から 年齢に伴って気になる肌トラブルといえば、 シミ・くすみ・た...

二十四節気のひとつ「大雪(たいせつ)」。文字どおり、雪がたくさん降る頃を指します。 実際には、本格的な雪が降るのは年明けの頃からですが、動物たちはこの頃から冬眠を始めます。 あわただしい師走。仕事納めやお歳暮、大掃除、忘年会やクリスマス、イベントが盛りだくさんの時期です。 昔は12月は年神さまをお迎えする準備の月だったそうです。12月13日は「正月事始め(しょうがつことはじめ)」といい、「正...

11月22日は「小雪(しょうせつ)」。 空気の冷たさと乾燥の気配が深まる季節です。 秋の終わりから冬の入り口にかけて、 肌はじわじわと水分が奪われ、乾燥・ゴワつき・くすみが起きやすくなります。 本格的な乾燥シーズン到来に先回りして、お肌の土台作りをしておきたい時期です。 今こそ冬の乾燥に負けない“ふわもち冬肌”を育てていきましょう。 汚れやごわつき、くすみのない“ふわもち肌”に必要なのが...
Grandma's Wisdom Box
Introducing some old-fashioned wisdom that will be useful in your daily life
Introducing the FUKUBISUI series
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FUKUBISUI Column

日に日に寒さや乾燥が進んでいく季節。お肌にとっても過酷な季節。お肌は乾燥すると、敏感になったり、シミ・シワ・たるみなどの老化に繋がってしまいます。 本格的な乾燥シーズン到来に先回りして、今こそ冬の乾燥に負けないお肌の土台作りをしておきましょう。 用意していただきたいのが、生ごまオイル100%の「ごまオイル」。 FUKUBISUIのごまオイルは、生ごま100%。オイルは肌への浸透力が高いので、...

秋は抜け毛が増える季節。髪の美しさは“頭皮から”秋は、「抜け毛が多い」「ボリュームが減った気がする」――そんなヘアトラブルに関するお声をよくいただきます。実は秋は、一年の中でも抜け毛が増えやすい季節。夏の紫外線や汗によるダメージ、気温差による血行不良などで、頭皮の環境が不安定になりやすいのです。 髪は、年齢を映す大きな要素。ツヤとハリのある髪は、若々しさを印象づけます。だからこそ今こそ、根...

秋は美肌を育む季節 空気が澄み、秋の深まりを感じる季節になりました。肌は新しい季節に向けて生まれ変わるタイミングを迎えています。ここからが“美肌の育てどき”。 ですが、この時期は、まだまだ紫外線の強い日があったり、空気も乾いてきます。 乾燥が始まるこの時期こそ、保湿とエイジングケアを丁寧に重ね、「磨きをかける」ケアをしていきましょう! そこでおすすめしたいのが、FUKUBISUI パワーGセ...
FAQ
Frequently asked questions
Q. I understand that this is for sensitive skin, but does it not work for oily skin?
A. We have many products for oily skin and other skin that contains a lot of oil. When you have a lot of oil, you may think that you need to remove it thoroughly, but adult skin can also become dry at the same time, so moisturizing is also necessary. At FUKUBISUI, we value "water" and "Japanese plants," so we recommend our products, which thoroughly care for sebum and provide plenty of moisture with Japanese plants.
Q. My skin is so rough that I have to go to the dermatologist, and all lotions sting so I'm afraid to use them. Will it be okay?
A.It has been patch tested and allergy tested on people with sensitive skin.
(This does not mean that irritation will not occur in all people.)
The developer of this product developed it because he himself had sensitive skin that even tap water would cause irritation, and it is also recommended by dermatologists for sensitive skin, so you can rest assured. It is also popular with people who experience the same stinging sensation.
Q. Are Japanese plants different from organic plants?
A. Organic products can be irritating to sensitive skin. Therefore, at FUKUBISUI, we do not just stick to organic products, but we carefully select plants and use those that have as little negative effects on the skin as possible, while also creating products that are highly safe and can be used with confidence even on sensitive skin.
Q: Watery lotions don't really feel moisturizing. Do they really improve my skin?
A. This is a particular preference, and the skin has a structure that makes it easiest to absorb a "watery texture." Although thick types are highly moisturizing, they sit on top of the skin and do not absorb well, so they can be difficult to penetrate from the top of the skin. The role of lotion is to moisturize thoroughly and create a path for the skin to pass through. This makes it easier for the next cosmetic to be absorbed, bringing out the best in the next cosmetic.
Q: Is gift wrapping available?
A. Yes, we do accept gift wrapping. Simple wrapping (free of charge) is available. After adding the product to your cart, please write "Gift wrapping required" in the "Order Notes" section on the cart screen. Also, if you would like the sender's name to be displayed on the delivery note or shipping slip (delivery slip), please write the sender's information (name, address, phone number).
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Fukumi Water 500ml (with pump) [Free shipping]
A face and body lotion containing plant extracts such as mugwort, Japanese bamboo grass, and birch sap, which have long been used as medicinal herbs in Japan.
It prevents rough skin such as dryness, provides plenty of moisture, and prepares skin to be less prone to problems.




























