FUKUBISUI
Having suffered from various skin problems such as allergies, sensitive skin, and atopic dermatitis, I thought, "I wish there was something like this."
A comprehensive cosmetics brand for modern women who suffer from sensitive skin.
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Seasonal Recommendations
Spring is a time of change in life, with many people starting school, moving to a new school, getting a job, transferring, moving, etc. Many people take this opportunity to buy new cosmetics or try out new skincare products for the first time.
Let's start with FUKUBISUI's number one popular lotion.
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When your skin is not feeling well
It has helped 1.7 million people with skin problems so far.
Try the FUKUBISUI series
At FUKUBISUI, we recommend skin care lines based on your skin condition.
Skin care kit for specific concerns
Your skin will always respond if you take care of it.
Be sure to take a little more care of your skin today.
24 solar terms

二十四節気のひとつ、寒露(かんろ)は、夜が長くなり、露がつめたく感じられるころ。朝夕はひんやりと肌寒く、本格的に秋も深まる季節です。空気が澄み渡り、秋晴れの過ごしやすい日々。夜には秋虫の鳴き声が心地よく鳴り響き、夜空には、美しく輝く月が見られます。秋の冴え冴えした空気は、見るもの、聞くものをクリアにしてくれるようです。寒露はちょうど稲刈りが終わる頃。農家では、農作物の収穫真っただ中。秋の味覚...

9月23日は「秋分」。昼と夜の長さがほぼ同じになり、季節は秋本番へと移ろっていきます。 夏の紫外線や冷房で疲れた肌に、さらに乾燥の気配が加わるこの時期。肌はとてもデリケートになります。 季節や肌状態にあわせてスキンケアも秋仕様に変えていきましょう。まず見直したいのが…「落とすケア」=クレンジング。 しっかり落としたかった夏に比べ、これからは強い洗浄力よりも、肌にやさしく、潤いを守りながら汚れ...

「夏のダメージ肌は、オイルパックでリセット」 二十四節気のひとつ「白露(はくろ)」。 朝晩はひんやりとした空気が漂い、草花には露が光り、 秋の訪れを感じる頃です。 私たちの肌も夏から秋へと切り替わろうとしています。 ひと夏を過ごしたお肌には、知らず知らずのうちに多くのストレスが蓄積しています。 強い紫外線、冷房による乾燥、汗や皮脂の過剰分泌、さらに生活リズムの乱れ…。 こんなお疲れサイ...
Grandma's Wisdom Box
Introducing some old-fashioned wisdom that will be useful in your daily life
Introducing the FUKUBISUI series
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FUKUBISUI Column

夏の紫外線、冷房、汗、生活の乱れ…ひと夏過ごした肌は、気づかないうちに大きなストレスを抱えています。 シミくすみカサつきごわつき毛穴のつまり肌荒れスキンケアの浸透が悪いメイクのりが悪い なんとなく不調のサインが出ていませんか?こんなお肌になっている場合、放っておくとエイジングが進み、そのうちにお肌に定着してしまいます。 そうなる前に集中ケアをして立て直しましょう! 立て直しのポイントは...

紫外線対策のキーは日焼け止めの塗り直し。 夏真っ盛り。まさに毎日が暑さと紫外線との闘いですね…。 この時期の紫外線対策のキーは「日焼け止めの塗り直し」。日焼け止めの効果を最大限に発揮させる使い方をマスターして夏を乗り切りましょう! まずは日焼け止めの正しい塗り方と順番をおさらい。 ☑日焼け止めはスキンケアの最後、化粧下地を塗る前に塗る☑顔に日焼け止めをムラなく広げる☑最後に首やデコルテ、...

夏の肌を変えるカギは「洗うケア」でした。 汗ばむ季節がやってきましたね。「なんだかお肌がベタつく…」「毛穴が目立つ…」などと感じていませんか?そんなときこそ見直してほしいのが、“洗うケア”です。意外と見落としがちですが、しっかり洗えていないと── 洗わないことで起こる肌トラブル ☑毛穴詰まり・角栓・ニキビ・吹き出物毛穴に詰まった汚れは角栓に。炎症を起こしてニキビ・吹き出物へと悪化...
FAQ
Frequently asked questions
Q. I understand that this is for sensitive skin, but does it not work for oily skin?
A. We have many products for oily skin and other skin that contains a lot of oil. When you have a lot of oil, you may think that you need to remove it thoroughly, but adult skin can also become dry at the same time, so moisturizing is also necessary. At FUKUBISUI, we value "water" and "Japanese plants," so we recommend our products, which thoroughly care for sebum and provide plenty of moisture with Japanese plants.
Q. My skin is so rough that I have to go to the dermatologist, and all lotions sting so I'm afraid to use them. Will it be okay?
A.It has been patch tested and allergy tested on people with sensitive skin.
(This does not mean that irritation will not occur in all people.)
The developer of this product developed it because he himself had sensitive skin that even tap water would cause irritation, and it is also recommended by dermatologists for sensitive skin, so you can rest assured. It is also popular with people who experience the same stinging sensation.
Q. Are Japanese plants different from organic plants?
A. Organic products can be irritating to sensitive skin. Therefore, at FUKUBISUI, we do not just stick to organic products, but we carefully select plants and use those that have as little negative effects on the skin as possible, while also creating products that are highly safe and can be used with confidence even on sensitive skin.
Q: Watery lotions don't really feel moisturizing. Do they really improve my skin?
A. This is a particular preference, and the skin has a structure that makes it easiest to absorb a "watery texture." Although thick types are highly moisturizing, they sit on top of the skin and do not absorb well, so they can be difficult to penetrate from the top of the skin. The role of lotion is to moisturize thoroughly and create a path for the skin to pass through. This makes it easier for the next cosmetic to be absorbed, bringing out the best in the next cosmetic.
Q: Is gift wrapping available?
A. Yes, we do accept gift wrapping. Simple wrapping (free of charge) is available. After adding the product to your cart, please write "Gift wrapping required" in the "Order Notes" section on the cart screen. Also, if you would like the sender's name to be displayed on the delivery note or shipping slip (delivery slip), please write the sender's information (name, address, phone number).
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Fukumi Water 500ml (with pump) [Free shipping]
A face and body lotion containing plant extracts such as mugwort, Japanese bamboo grass, and birch sap, which have long been used as medicinal herbs in Japan.
It prevents rough skin such as dryness, provides plenty of moisture, and prepares skin to be less prone to problems.